VShojo is a talent agency specializing in representing VTubers, or Virtual YouTubers, who use digital avatars generated through computer graphics and motion capture technology to entertain audiences while maintaining anonymity. Originating in Japan in the mid-2010s, VTubers blend anime culture with live streaming on platforms like YouTube and Twitch. VShojo supports and promotes its talent with a focus on creative freedom, helping them grow their online presence. To refresh VShojo's identity while preserving its essence, I developed a strategy that used existing elements as a foundation for a new, dynamic, and versatile identity system, resulting in a fresh yet familiar rebrand that the community can instantly recognize.