Rebranding VTubing

VShojo

VShojo asked me to redevelop their brand identity. Their branding needed refinement and clarity as they moved from being a startup to an established business. As one of the first agencies outside Japan to represent VTubers, VShojo brings this unique culture to a western audience.

Using their previous logo as a starting point we created a new logo and developed a toolkit of material they could use for events, collaborations, social posts and more. This rebrand has been well-received, with fans celebrating it during the last two Reddit r/place events. It has also supported VShojo’s growth, helping them secure $11M in seed funding.