Wachusett Brewing Co. is a brewery that embodies a local identity, both being named after the local area and brewing its products here too. For this reason, the cans needed to not only be eye-catching but also capture the essence of the local area. By exploring the natural beauty and diversity of central Massachusetts we found plenty of inspiration for the can designs. With the abundance of patterns and textures found in the New England wildlife, we were able to create something truly unique and feeling close to home.