Wachusett Brewing Co.
Nature-inspired Can Designs

Services:

  • Brand Identity
  • Packaging Design
  • 3D Product Visualization

Despite Wachusett Brewing Company having a great product and story, their cans failed to reflect it. For this reason I explored the approaches I could take to design cans that feel uniquely local. Being in central Massachusetts there was a wealth of inspiration to be found in its abundant nature. I drew patterns patterns and textures from leaves, bark, and frost to decorate the cans. By thoughtfully applying these patterns, I was able to create a refreshed and elegant look that sets WBC apart.

Watchusett Brewing Co Spinning Can Visualization
Watchusett Brewing Co Stacked CansWatchusett Brewing Co Billboard MockupWachusett Brewing Company - PosterWatchusett Brewing Co Coasters
Generative Artwork Cover (Firework Crop)

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