Despite Wachusett Brewing Company having a great product and story, their cans failed to reflect it. For this reason I explored the approaches I could take to design cans that feel uniquely local. Being in central Massachusetts there was a wealth of inspiration to be found in its abundant nature. I drew patterns patterns and textures from leaves, bark, and frost to decorate the cans. By thoughtfully applying these patterns, I was able to create a refreshed and elegant look that sets WBC apart.